ProjectChallengeBuiltResults
TICKER: BITCOIN

HarryPotterObamaSonic10Inu · 2021 2022 · Growth & GTM

Viral by
Design.
Chaotic on Purpose.

No team. No funding. No playbook. Just a meme, an internet, and an understanding of how attention actually works. I built the community and the community built the rest.

Category
Crypto / Internet Culture
Starting Point
Zero
Approach
Guerrilla GTM
Team Size
1
The Project

An intentionally absurd crypto project born from internet chaos.

Like many OG tokens of a certain era, what started as a post on a fringe internet board quickly became a nexus of degen intent and retail volume. HarryPotterObamaSonic10Inu (ticker: BITCOIN) was an intentionally absurd crypto project born from internet culture combining chaotic references into a brand that was satire, speculation, and entertainment all at once.

With no centralized team, no funding, and ownership renounced, its success depended entirely on one thing: whether a real community could form around it. There was no product to sell. No VC backing. No influencer deal. Just a concept, an audience that would find it funny if they found it at all, and the question of whether I could engineer the conditions for that to happen.

"What looked like randomness from the outside was deliberate attention engineering."

// Yes, that is a poster of Sonic the Hedgehog kissing a labrador on the back of a tuktuk with Obama and Harry Potter. We did that shit.

The Challenge

Make something that doesn't exist yet feel inevitable.

The challenge with community-driven crypto projects isn't acquisition in the traditional sense. You can't run a paid campaign. You can't outbound. There's no product demo and no free trial. You have to manufacture belief and belief only spreads if it feels authentic.

The mechanics of early crypto community building in this era were also primitive. The concept of a community takeover (CTO) where organic community members revive or claim an abandoned project barely existed as a defined playbook. I was operating at the frontier of an emerging growth discipline with no established tools, no precedents to copy, and accounts that kept getting banned.

Harry Potter Obama Sonic backpack - the brand in the wild

// You're looking at the inspiration behind the HPOS10inu token - found in an overseas market where bootleg items are a regular occurrence and fear of being sued is non-existent.

// Yeah we paid some famous actor to do this.

What I Built

The first grassroots movement behind the token.

I helped create and led the early growth, marketing, and GTM strategy from scratch orchestrating what would become one of the first documented community takeovers before the concept even had a name.

The work was relentless and unconventional. I managed multiple social accounts simultaneously because they kept getting banned. I built viral content loops calibrated to the specific psychology of crypto-native audiences. I designed and executed real-world guerrilla campaigns engineered purely for cultural shock value and attention generation.

The growth was organic, chaotic, and difficult to control. Which was exactly why it worked. Forced authenticity gets spotted immediately in this space. The chaos had to be real it just also had to be directed.

Accounts Created (Banned Count: Many)
0Budget. Zero. Renounced ownership.
18hrsWorked Daily. No Team. No Clock. Just the Mission.
$316MPeak Market Cap. 114K+ Holders. Zero Ad Spend.
Community Building Community Management Social Media Management Content Creation Meme Culture Storytelling Growth Hacking Cultural Intelligence Strategic Partnerships Guerrilla Marketing Brand Strategy Viral Campaign Design Crypto / Web3 Audience Psychology GTM Strategy Token Launch Analytics

// Yes, that is world famous North Korean defector and activist Yeonmi Park shilling us...

Results

An obscure meme became a highly visible crypto phenomenon.

Through relentless experimentation and unconventional distribution, HarryPotterObamaSonic10Inu became a notable token with genuine cultural presence covered, traded, and discussed far beyond what any rational observer would have predicted from its origins.

The real result was a proof of concept: that community-led growth, executed with enough understanding of audience psychology and enough willingness to do the uncomfortable work, can build something from nothing even without traditional resources.

$316MPeak Market Cap
114K+Token Holders at Peak
HPOS10inu price and volume chart

// The charted run-up and 24h volume peak during the campaign window.

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