Freelance Consulting · 2018 Present · Fintech, Web3, SaaS
Six years advising early-stage fintech, crypto, and SaaS startups on GTM strategy, user acquisition, and product positioning. Multiple projects from zero to significant market presence.
Embedded with founders across fintech, Web3, and consumer SaaS - not as a consultant on the sidelines, but as the operator in the room. Product launches. Market entries. Growth plateaus. Pivots.
The moments where the wrong move costs you the company and the right move changes the trajectory. That's where I work.
I find the single highest-leverage gap in the business and I close it. GTM from nothing. Broken funnels rebuilt into machines. Positioning sharpened until every channel compounds. Partnerships closed that generate revenue this month, not next quarter.
Every founder I've worked with had the same problem: too much strategy, not enough execution. I fix that. No slide decks. No six-week discovery phases. Just embedded, operator-level execution tied directly to revenue.
Across six years and multiple engagements, the consistent thread is taking products at the earliest stages often pre-product-market fit, often in ambiguous markets and building the distribution and positioning infrastructure that lets them grow. The outcomes span strategic partnerships, user scale, and meaningful trading volume.
I build attention that converts into demand turning narrative, distribution, and social momentum into measurable growth.